ROLE
Sr. Designer
2024 - Present
Working on a lean and talented team, we set out to build an agentic onchain expereince. I wore several hats along the process of bringing the innovative brand and product from 0->1.
1.39M
SIGNUPS
1.39M
SIGNUPS
1.39M
SIGNUPS
990K
Agent Transactions
990K
Agent Transactions
990K
Agent Transactions
410k
Activated Agents
410k
Activated Agents
410k
Activated Agents
Overview
At Magic Labs, I led the design of Newton, an agent-enabled, cross-chain wallet that reimagines how users interact with crypto.
My role spanned brand identity, product concepting, and final experience design. I partnered with internal teams and contractors to build a cohesive brand system and intuitive product that balanced technical depth with approachability.
Overview
At Magic Labs, I led the design of Newton, an agent-enabled, cross-chain wallet that reimagines how users interact with crypto.
My role spanned brand identity, product concepting, and final experience design. I partnered with internal teams and contractors to build a cohesive brand system and intuitive product that balanced technical depth with approachability.
Overview
At Magic Labs, I led the design of Newton, an agent-enabled, cross-chain wallet that reimagines how users interact with crypto.
My role spanned brand identity, product concepting, and final experience design. I partnered with internal teams and contractors to build a cohesive brand system and intuitive product that balanced technical depth with approachability.
Overview
At Magic Labs, I led the design of Newton, an agent-enabled, cross-chain wallet that reimagines how users interact with crypto.
My role spanned brand identity, product concepting, and final experience design. I partnered with internal teams and contractors to build a cohesive brand system and intuitive product that balanced technical depth with approachability.
Challenge
Newton needed to establish trust and excitement in a noisy Web3 ecosystem. The wallet introduced new paradigms like agent-based automation and cross-chain abstractions, so the design had to:
Build an ownable brand that was both bold and trustworthy.
Translate complex DeFi mechanics into simple, approachable interfaces.
Design an agent experience that felt empowering, not intimidating.
Challenge
Newton needed to establish trust and excitement in a noisy Web3 ecosystem. The wallet introduced new paradigms like agent-based automation and cross-chain abstractions, so the design had to:
Build an ownable brand that was both bold and trustworthy.
Translate complex DeFi mechanics into simple, approachable interfaces.
Design an agent experience that felt empowering, not intimidating.
Challenge
Newton needed to establish trust and excitement in a noisy Web3 ecosystem. The wallet introduced new paradigms like agent-based automation and cross-chain abstractions, so the design had to:
Build an ownable brand that was both bold and trustworthy.
Translate complex DeFi mechanics into simple, approachable interfaces.
Design an agent experience that felt empowering, not intimidating.
Challenge
Newton needed to establish trust and excitement in a noisy Web3 ecosystem. The wallet introduced new paradigms like agent-based automation and cross-chain abstractions, so the design had to:
Build an ownable brand that was both bold and trustworthy.
Translate complex DeFi mechanics into simple, approachable interfaces.
Design an agent experience that felt empowering, not intimidating.
Branding
I collaborated with Brand Director Steve Caputo to shape the creative vision.
The resulting logo and system drew on Isaac Newton’s legacy as an alchemist and inventor, while staying modern and scalable for a high-growth product.
My role included:
Managing contractors to develop early creative explorations.
Presenting options to leadership and narrowing to a direction.
Polishing the final mark and visual identity to capture Newton’s mix of science, magic, and finance.
Designing and Managing the creation of 4 different websites.
Animating social graphics, designing and managing conference materials
Branding
I collaborated with Brand Director Steve Caputo to shape the creative vision.
The resulting logo and system drew on Isaac Newton’s legacy as an alchemist and inventor, while staying modern and scalable for a high-growth product.
My role included:
Managing contractors to develop early creative explorations.
Presenting options to leadership and narrowing to a direction.
Polishing the final mark and visual identity to capture Newton’s mix of science, magic, and finance.
Designing and Managing the creation of 4 different websites.
Animating social graphics, designing and managing conference materials
Branding
I collaborated with Brand Director Steve Caputo to shape the creative vision.
The resulting logo and system drew on Isaac Newton’s legacy as an alchemist and inventor, while staying modern and scalable for a high-growth product.
My role included:
Managing contractors to develop early creative explorations.
Presenting options to leadership and narrowing to a direction.
Polishing the final mark and visual identity to capture Newton’s mix of science, magic, and finance.
Designing and Managing the creation of 4 different websites.
Animating social graphics, designing and managing conference materials
Branding
I collaborated with Brand Director Steve Caputo to shape the creative vision.
The resulting logo and system drew on Isaac Newton’s legacy as an alchemist and inventor, while staying modern and scalable for a high-growth product.
My role included:
Managing contractors to develop early creative explorations.
Presenting options to leadership and narrowing to a direction.
Polishing the final mark and visual identity to capture Newton’s mix of science, magic, and finance.
Designing and Managing the creation of 4 different websites.
Animating social graphics, designing and managing conference materials
Animations by RAVIE
Product Design
On the product side, I worked with Product Designer April Chen, PM Jeff Chow, and the Magic Labs engineering team to shape Newton’s user experience.
Web App Concepting
I sketched flows and prototypes to define Newton’s dashboard and wallet interactions. The design leaned into clarity and modularity, giving users confidence while navigating multiple chains and assets.
Agent Experience
We designed the AI agent layer to feel like a trusted co-pilot:
Session keys and spending caps surfaced transparently.
Agent actions (like yield optimization or risk detection)
The UX balanced trust, learning, and futurism, empowering users to delegate onchain tasks
Product Design
On the product side, I worked with Product Designer April Chen, PM Jeff Chow, and the Magic Labs engineering team to shape Newton’s user experience.
Web App Concepting
I sketched flows and prototypes to define Newton’s dashboard and wallet interactions. The design leaned into clarity and modularity, giving users confidence while navigating multiple chains and assets.
Agent Experience
We designed the AI agent layer to feel like a trusted co-pilot:
Session keys and spending caps surfaced transparently.
Agent actions (like yield optimization or risk detection)
The UX balanced trust, learning, and futurism, empowering users to delegate onchain tasks
Product Design
On the product side, I worked with Product Designer April Chen, PM Jeff Chow, and the Magic Labs engineering team to shape Newton’s user experience.
Web App Concepting
I sketched flows and prototypes to define Newton’s dashboard and wallet interactions. The design leaned into clarity and modularity, giving users confidence while navigating multiple chains and assets.
Agent Experience
We designed the AI agent layer to feel like a trusted co-pilot:
Session keys and spending caps surfaced transparently.
Agent actions (like yield optimization or risk detection)
The UX balanced trust, learning, and futurism, empowering users to delegate onchain tasks
Product Design
On the product side, I worked with Product Designer April Chen, PM Jeff Chow, and the Magic Labs engineering team to shape Newton’s user experience.
Web App Concepting
I sketched flows and prototypes to define Newton’s dashboard and wallet interactions. The design leaned into clarity and modularity, giving users confidence while navigating multiple chains and assets.
Agent Experience
We designed the AI agent layer to feel like a trusted co-pilot:
Session keys and spending caps surfaced transparently.
Agent actions (like yield optimization or risk detection)
The UX balanced trust, learning, and futurism, empowering users to delegate onchain tasks
v0 Interactive Prototype
Agent setup
Newton v1
Results
The Newton brand and product launched as one of the first agent-enabled wallets in Web3. Outcomes included:
A distinct visual identity that set Newton apart from crypto clichés gaining 800K+ followers on X and 570K+ members on Discord.
An approachable product experience that abstracted away complexity while giving users confidence.
Cross-team collaboration across brand, product, and engineering that streamlined development and launch.
Newton became a showcase of Magic Labs’ design-driven approach to Web3 infrastructure, marrying cultural resonance with technical credibility.
Results
The Newton brand and product launched as one of the first agent-enabled wallets in Web3. Outcomes included:
A distinct visual identity that set Newton apart from crypto clichés gaining 800K+ followers on X and 570K+ members on Discord.
An approachable product experience that abstracted away complexity while giving users confidence.
Cross-team collaboration across brand, product, and engineering that streamlined development and launch.
Newton became a showcase of Magic Labs’ design-driven approach to Web3 infrastructure, marrying cultural resonance with technical credibility.
Results
The Newton brand and product launched as one of the first agent-enabled wallets in Web3. Outcomes included:
A distinct visual identity that set Newton apart from crypto clichés gaining 800K+ followers on X and 570K+ members on Discord.
An approachable product experience that abstracted away complexity while giving users confidence.
Cross-team collaboration across brand, product, and engineering that streamlined development and launch.
Newton became a showcase of Magic Labs’ design-driven approach to Web3 infrastructure, marrying cultural resonance with technical credibility.
Results
The Newton brand and product launched as one of the first agent-enabled wallets in Web3. Outcomes included:
A distinct visual identity that set Newton apart from crypto clichés gaining 800K+ followers on X and 570K+ members on Discord.
An approachable product experience that abstracted away complexity while giving users confidence.
Cross-team collaboration across brand, product, and engineering that streamlined development and launch.
Newton became a showcase of Magic Labs’ design-driven approach to Web3 infrastructure, marrying cultural resonance with technical credibility.
Brand Development
Directed contractors, synthesized explorations, and delivered a polished, scalable mark and brand system that stood out from the crowd.
Brand Development
Directed contractors, synthesized explorations, and delivered a polished, scalable mark and brand system that stood out from the crowd.
Brand Development
Directed contractors, synthesized explorations, and delivered a polished, scalable mark and brand system that stood out from the crowd.
Brand Development
Directed contractors, synthesized explorations, and delivered a polished, scalable mark and brand system that stood out from the crowd.
Product Design
I designed MVP prototypes and full feature flows that were designed to be clear, even for non-crypto native users. By mapping out edge cases and complex token behaviors, I created flexible components that could scale across future features. This systems-driven approach reduced cognitive load while maintaining clarity and trust.
Product Design
I designed MVP prototypes and full feature flows that were designed to be clear, even for non-crypto native users. By mapping out edge cases and complex token behaviors, I created flexible components that could scale across future features. This systems-driven approach reduced cognitive load while maintaining clarity and trust.
Product Design
I designed MVP prototypes and full feature flows that were designed to be clear, even for non-crypto native users. By mapping out edge cases and complex token behaviors, I created flexible components that could scale across future features. This systems-driven approach reduced cognitive load while maintaining clarity and trust.
Product Design
I designed MVP prototypes and full feature flows that were designed to be clear, even for non-crypto native users. By mapping out edge cases and complex token behaviors, I created flexible components that could scale across future features. This systems-driven approach reduced cognitive load while maintaining clarity and trust.
Agent Expereince
I shaped the agent interaction design to feel approachable, empowering, and safe. Features like session keys, spending caps, and transparent verification were framed in easily readable and visual ways.
Agent Expereince
I shaped the agent interaction design to feel approachable, empowering, and safe. Features like session keys, spending caps, and transparent verification were framed in easily readable and visual ways.
Agent Expereince
I shaped the agent interaction design to feel approachable, empowering, and safe. Features like session keys, spending caps, and transparent verification were framed in easily readable and visual ways.
Agent Expereince
I shaped the agent interaction design to feel approachable, empowering, and safe. Features like session keys, spending caps, and transparent verification were framed in easily readable and visual ways.
Team Collaboration
My role often involved translating between design vision and technical constraints, ensuring execution stayed faithful to intent while remaining buildable under the timeline. This collaborative workflow helped us move quickly while maintaining a high bar for quality.
Team Collaboration
My role often involved translating between design vision and technical constraints, ensuring execution stayed faithful to intent while remaining buildable under the timeline. This collaborative workflow helped us move quickly while maintaining a high bar for quality.
Team Collaboration
My role often involved translating between design vision and technical constraints, ensuring execution stayed faithful to intent while remaining buildable under the timeline. This collaborative workflow helped us move quickly while maintaining a high bar for quality.
Team Collaboration
My role often involved translating between design vision and technical constraints, ensuring execution stayed faithful to intent while remaining buildable under the timeline. This collaborative workflow helped us move quickly while maintaining a high bar for quality.
