ROLE
Sr. Designer
2023 - Present
Magic Labs is the leading Wallet-as-a-Service provider, by completely abstracting away the complexities of creating a web3 wallet. Using common sign in patterns like creating an account with an email, social login, or phone number Magic simplifies the web3 experience for everyone.
I played a pivotal role in evolving the brand, designing the website, and creating marketing assets that told the Magic story.
Strategy & Positioning
Our goal was to avoid common magical tropes, like wizards and party magicians, and instead lean into a more sophisticated magical experience. We decided to lean into the "Works like magic" and being covered in magic metaphor.
This allowed us to appeal to a more upmarket audience while presenting fun and beautiful visuals. Our system balanced light and dark mode palettes and featured multicolored chrome visuals to bring emphasis to the visuals metaphors we were creating.
Internal Branding
Creating internal projects is always such a fun and fulfilling part of being on the brand team. For the Holiday Gifts, I worked with the internal People Ops team and external vendors to design the three company gifts.
I then designed a minting experience utilizing the Magic product to enable employees to mint their gift on chain with a physical gift to match their token. While also using Spline for the webGL interactive background for the site, and gift visuals.
