ROLE
Design Lead
2020 - 2023
Greenlight is the debit card and app helping families raise financially smart kids. These important concepts are made fun and simple by the use of games, visuals, and a beautiful user experience.
Overview
At Greenlight, I led key design initiatives to elevate the platform’s visual language, product consistency, and cross-functional collaboration. My work spanned design systems, branding, marketing, and product design—serving as a critical link between teams to deliver a unified experience for families.
Overview
At Greenlight, I led key design initiatives to elevate the platform’s visual language, product consistency, and cross-functional collaboration. My work spanned design systems, branding, marketing, and product design—serving as a critical link between teams to deliver a unified experience for families.
Overview
At Greenlight, I led key design initiatives to elevate the platform’s visual language, product consistency, and cross-functional collaboration. My work spanned design systems, branding, marketing, and product design—serving as a critical link between teams to deliver a unified experience for families.
Overview
At Greenlight, I led key design initiatives to elevate the platform’s visual language, product consistency, and cross-functional collaboration. My work spanned design systems, branding, marketing, and product design—serving as a critical link between teams to deliver a unified experience for families.
Challenges
A growing product suite required a more scalable, flexible design system.
The brand needed to resonate equally with parents, teens, and kids.
The marketing website and product visuals required improved performance and cohesion.
Visuals and UI patterns were inconsistent across teams and platforms.
Challenges
A growing product suite required a more scalable, flexible design system.
The brand needed to resonate equally with parents, teens, and kids.
The marketing website and product visuals required improved performance and cohesion.
Visuals and UI patterns were inconsistent across teams and platforms.
Challenges
A growing product suite required a more scalable, flexible design system.
The brand needed to resonate equally with parents, teens, and kids.
The marketing website and product visuals required improved performance and cohesion.
Visuals and UI patterns were inconsistent across teams and platforms.
Challenges
A growing product suite required a more scalable, flexible design system.
The brand needed to resonate equally with parents, teens, and kids.
The marketing website and product visuals required improved performance and cohesion.
Visuals and UI patterns were inconsistent across teams and platforms.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
What I Did
Design System Overhaul: Led improvements to the design system, updating UI components, icons, pictograms, and treatments for consistency and scalability across product and marketing.
Brand Evolution: Partnered with the Creative and Art Director to evolve the Greenlight brand into a more inclusive and engaging identity that speaks to families—parents, teens, and kids alike.
Web Design & Performance: Helped modernize and optimize the marketing website, improving load times, accessibility, and design fidelity across devices.
Product Design & Illustration: Illustrated in-app visuals, concepted new features, and designed landing pages for new product launches.
Team Leadership: Managed designer and mentored a team of brand designers—aligning teams on goals and design direction.
Art Direction
From 3 members to many, the team worked to make finance fun for teens and adults! We created visuals for web, social, and print.
Art Direction
From 3 members to many, the team worked to make finance fun for teens and adults! We created visuals for web, social, and print.
Art Direction
From 3 members to many, the team worked to make finance fun for teens and adults! We created visuals for web, social, and print.
Art Direction
From 3 members to many, the team worked to make finance fun for teens and adults! We created visuals for web, social, and print.
Web Design
The website evolved a lot during my time a Greenlight, with many iterations and updates. I designed and organized the full web expereince.
Web Design
The website evolved a lot during my time a Greenlight, with many iterations and updates. I designed and organized the full web expereince.
Web Design
The website evolved a lot during my time a Greenlight, with many iterations and updates. I designed and organized the full web expereince.
Web Design
The website evolved a lot during my time a Greenlight, with many iterations and updates. I designed and organized the full web expereince.
Illustration System
The illustration system was crafted by Josh Lafayette and myself over time.
We made a lot of intentional choices to make sure the whole team could pick up and create new illustrations within the GL style.
Illustration System
The illustration system was crafted by Josh Lafayette and myself over time.
We made a lot of intentional choices to make sure the whole team could pick up and create new illustrations within the GL style.
Illustration System
The illustration system was crafted by Josh Lafayette and myself over time.
We made a lot of intentional choices to make sure the whole team could pick up and create new illustrations within the GL style.
Illustration System
The illustration system was crafted by Josh Lafayette and myself over time.
We made a lot of intentional choices to make sure the whole team could pick up and create new illustrations within the GL style.
About me
I started out designing by creating custom myspace pages and photoshopping memes of friends. Now the projects are a biiiiit larger, but the joy remains.
Outside of work, I'm always up for competitive play, like playing Rocket League, Spikeball, and Volleyball.
About me
I started out designing by creating custom myspace pages and photoshopping memes of friends. Now the projects are a biiiiit larger, but the joy remains.
Outside of work, I'm always up for competitive play, like playing Rocket League, Spikeball, and Volleyball.
About me
I started out designing by creating custom myspace pages and photoshopping memes of friends. Now the projects are a biiiiit larger, but the joy remains.
Outside of work, I'm always up for competitive play, like playing Rocket League, Spikeball, and Volleyball.
About me
I started out designing by creating custom myspace pages and photoshopping memes of friends. Now the projects are a biiiiit larger, but the joy remains.
Outside of work, I'm always up for competitive play, like playing Rocket League, Spikeball, and Volleyball.