ROLE
Design Lead
2020 - 2023
Greenlight is the debit card and app helping families raise financially smart kids. These important concepts are made fun and simple by the use of games, visuals, and a beautiful user experience.
Strategy & Positioning
Our goal was to avoid common magical tropes, like wizards and party magicians, and instead lean into a more sophisticated magical experience. We decided to lean into the "Works like magic" and being covered in magic metaphor.
This allowed us to appeal to a more upmarket audience while presenting fun and beautiful visuals. Our system balanced light and dark mode palettes and featured multicolored chrome visuals to bring emphasis to the visuals metaphors we were creating.
